The New York Intl Spirits Competition was the first competition to be founded in the International Beverage Competition Series. After its success, we were asked to replicate the competition in multiple countries. What sets this competition apart from other international beverage ones is their TRADE ONLY blind judging panel. These judges, whose livelihood rely upon their skill set, truly know what the consumer wants, as they receive on a daily basis the feedback from the consumer of what is good and what will sell.