Women’s Wine & Spirits Awards are the World’s Most Important Wine & Spirits Competition Judged by Women and organised by CWSA, “the most influential wine and spirits competition in the world“, “responsible for 1 billion bottles sold since 2006“ (CNN)
FACTS ON WOMEN CONSUMERS:
80% of wine and spirits is purchased by women (Women and Wine Study, Vinexpo)
Over 60% of wine and spirits is consumed by women (Women and Wine Study, Vinexpo)
The wine and spirits business has discovered the exciting importance of women consumers.
“The role of women in wine and spirits buying and the depth of their knowledge has been vastly underestimated. This is as true for other countries as it is for Britain. The message for wine marketers is clear: cherchez la femme if you want to sell.“ Robert Beynat, former chief executive of Vinexpo